Once launched, a website assumes a life of its own. It becomes a dynamic entity, providing different experiences and information to different people who will respond in many ways.
One thing all users will have in common is the expectation of accurate, timely information. That expectation will need to be satisfied not merely the first time they visit the site, but every single time. One bad experience with inaccurate or out-of-date information and users will think twice about using your site again. At worst, they may seek compensation for receiving the wrong information.
What to do
Identify what content requires updating in your website and determine how often it needs updating or reviewing. Do this by:
- itemising the various sections of your website
- identifying what types of information can be found in each section - for example, text, images, video, audio
- identifying for each section and each type of information, exactly what information is likely to require updating or reviewing
- determining for each piece of information how often it requires updating or reviewing: daily, weekly, monthly, yearly.
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