Day-to-day enhancements to a website can be made that don't require major decision-making or a review of the e-business strategy.
Ideas for enhancements may emerge from monthly website management team meetings or while updating content in the site. Unlike updating, however, you have a little more flexibility in deciding if and when you make enhancements because, by definition, they are embellishments rather than a necessity.
What to do
When maintaining your website always consider what small enhancements can be made, such as:
- adding further text to what is already there (not just updating) - eg providing a better explanation of how to download a document, expanding on image captions, adding to the number of frequently asked questions
- adding new images, video, audio - eg adding images to the e-postcard facility, providing a video demonstration of a product or artefact
- providing new content by hotlinking to free streaming content - eg news, time and weather feeds
- adding new links - eg adding to the hotlinks to other sites and providing expanded explanations about the hotlinks
- promoting more aggressively - eg registering the site with search engines that you have never registered with before, increasing the number of reciprocal links with other sites.
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