What to do

Create an e-business management team consisting of people representing key areas of your organisation. For many organisations this might include people from the following areas:
• management
• marketing/promotions
• sales
• training
• administration
• operations/the front counter/shop floor
• information services/technology.
In small and micro businesses of just one or two people, these roles will be shared with each person performing a number of functions. In such businesses it will probably be inappropriate to establish a formal e-business management team. However, that does not mean small and micro businesses do not need to adopt a formal approach to managing their e-business.
Who should head up the e-business management team? Identify the main aim or activity of your e-business and the person in the organisation whose role it is to run that area should chair the team. The broader the aims of your e-business and the more it touches every aspect of your business, the more appropriate it will be to have a senior manager, CEO or the business owner head up the management team. The following is a possible agenda for the meetings of the e-business management team. Add and subtract items according to your circumstances.
1. Report on actions arising from the previous meeting
2. Outcomes this period - successes, benefits, costs
3. Content update - additions, deletions, editing and quality issues
4. Marketing and promotion - usage, feedback
5. Resources report - budget, staff training, time
6. Technology issues - speed, equipment
7. Risk management review - new risks, security and legal issues
8. Actions arising from this meeting