E-business is about using the Internet to help you meet your business goals. It can be used to help sell more products, manage customers and suppliers, promote your business, develop new markets and even undertake research of new products and services. A comprehensive use of e-business touches many, if not all, parts of your business, so everyone involved in those parts need to be involved in managing the e-business.
E-business is about business, not technology, so don't leave managing your e-business to technicians.
Businesses that employ a few people do not have much choice about who manages their e-business. This can make managing much easier because decision-making is less complicated. However, it can also mean that management is left to just one person who needs to be disciplined about allocating time to manage each aspect of it.
Organisations employing a number of people need to bring together representatives of the various parts of their business to manage their e-business.
The e-business management team's role is to consider all matters related to the e-business strategy and, in particular, to oversee:
• the aims and direction of the e-business strategy
• the roles and functions of anyone employed specifically to operate or manage the e-business
• technology and processes - eg a Web programmer or designer, online marketing person
• identification and implementation of staff training in the use of software, technology and processes
• legal issues - eg copyright and commercial issues
• security issues - eg backup systems
• acquisition and maintenance of equipment and software
• the relationship with the Internet Service Provider
• monitoring Internet trends and what competitors are doing
• promoting the e-business internally and externally
• evaluating the e-business strategy
• the annual budget.
The e-business management team should be a permanent group and its meetings regular. However, very few organisations would welcome the thought of adding another monthly meeting to the schedule! Perhaps a separate meeting is not required, but somewhere time has to be found to undertake the above tasks in a formal way.
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